Cart Story Rescue Template

SUBJECT: The reason we made [Product] in the first place PREVIEW: A short story, then your cart. Hi [Customer Name], Before [Brand Name] existed, we had the same problem you probably have right now. We tried everything on the market. Most of it looked good and worked badly. So we spent [Timeframe] building something that actually did the job, tested it on ourselves first, and only sold it once we stopped wanting to change it. That thing is [Product]. It is sitting in your cart. We are not going to pretend one purchase changes your life. But it will fix the specific thing you came here to fix, and we back it with [Guarantee]. Pick up where you left off: